Digital Marketing Communications Specialist

Closing Date: 23/03/2018 (Interviews begin 09/04/2018)
Line Manager: Strategic Director
Location: Docklands Medical Centre (The role is office based but will involve regular national travel)
Package: £20,000-25,000 + bonus and employee benefits

Main Duties:

Working closely with a small but lively team in an informal atmosphere, you will be responsible for:

  • Developing the eConsult presence in relevant social media
  • New idea generation for blogs and digital media including case history materials, relevant industry moments, product promotions
  • Creating, writing and managing compelling online campaigns
  • Managing inbound and outbound comms with both existing and prospective customers and creating monthly email content
  • Ensuring the website is market leading in collaboration with internal stakeholders
  • Tracking key website, social media and lead stats/trends on a weekly/monthly basis
  • Ensuring consistency of the brand presentation, look and values and actively participating in ongoing development of brand guidelines
  • Playing a key role in managing our Consumer and Market strategy including consumer research groups, researching market information and competitor analysis
  • Reacting to PR opportunities with key stakeholders
  • Supporting customer experience drivers and measures

Person Specification:

  • Preferably a minimum of 3 years’ work experience
  • Preferably a minimum of 2 years digital marketing experience gained in a B2B/B2C environment
  • Relevant degree or equivalent experience. Computer literate, including MS word, excel, PowerPoint , Outlook, WordPress and Mailchimp
  • Demonstrable writing/copywriting skills
  • Proven ability to work under own initiative, proactively identity potential challenges and opportunities
  • Ability to work independently and collaboratively with colleagues at all levels
  • Comfortable interacting internal and external stakeholders
  • Strong verbal and written communication skills
  • Relationship building and influencing skills
  • Strong time management and organisational skills
  • Comfortable working within a target driven start-up environment and assisting colleagues to ensure that business needs are met